I'm Micke Ring, a digital director based in Stockhom, Sweden. I've been in the online business since 97-98. During that time I have had a flat mate that worked at boo.com in London, worked as a game developer on Championship manager online for Eidos, created a super bowl ad and made some nice campaigns with online agency Farfar. My last employment was at Garbergs in Stockholm where I was the digital director.

At the moment I'm running my own company called Sit Back Studios.

I love making all kinds of digital things, everything from websites, games, animated films, 3D art and interactive installations to coming up with ideas and producing them with the help of an external partner.


micke at miquito.com

Portfolio, a small selection:

My role: Production of site
My role: Production of site
Björn Borg - The Twitter Punching Bag
Agency: Round & Round
My role: Producer, production and programming of the bag.
My role: First design & Production of site
My role: Production of site
Björn Borg - First Person Lover
Agency: Garbergs
Production company: Isbit games
My role: Co creative and Digital Direction.
Barncancerfonden - A hair raising message
Agency: Garbergs
My role: Technical Director.
Agency: Garbergs
My role: Digital direction.
NK - Snake game
Agency: Garbergs
Production company: Humblebee
My role: Digital Director and producer.
BRIS - Lyft Luren!
Agency: Garbergs
My role: Raspberry PI Python coding and building the phone.
Björn Borg - Unite the lovers
Agency: Garbergs
Production company: Kokokaka
My role: Digital Director and producer.
My role: Design, developpment and Digital Direction
Agency: Garbergs
My role: Digital direction and front end development.
En obemannad twitterkampanj
Agency: Garbergs
My role: Back end programming & twitter API integration.
Comviq - Light burst
Agency: F&B; Factory
My role: Concept Idea.
Volkswagen - Ett vinteranpassat erbjudande
Agency: DDB Stockholm
My role: Front end, back end and Flash development.
Agency: Farfar
My role: Flash and FMS development.
Chevrolet - Let's do this
Agency: Goodby, Silverstein & Partners & Stopp LA
My role: Front end and Flash development.
My role: Flash development.
Björn Borg - In action
Agency: Farfar
My role: Flash development.
Nokia - Face the task
Agency: Farfar
My role: Flash and FMS development.
My role: Flash development and concept of animation.
Nokia - Email with ease
Agency: Farfar
My role: Flash development.
Drinxxx by Ron
Client: One eyed spirits
My role: Web direction.
Comviq lånekompis
Agency: Farfar
My role: Flash and FMS development.
Festis - Unbore relationsships
Agency: Åkerstam Holst
My role: Front end development and Facebook integration.
Client: One eyed spirits
My role: Front end development and web direction.
Björn Borg - Swedish Exports
Agency: Farfar
My role: Flash development.
Championship manager online
Agency: Jadestone
My role: Flash development

Outside of the office:

Volvo 544 PV - 3D art
Boba Fett 360 - 3D art
Arches - Album cover
Photo - One
FWA photo of the day winner
Enough - Stop motion short film

Work experience:

Sit back studios
Owner & Producer
Stockholm, Sweden
Feb 2016 - present
Digital Director
Stockholm, Sweden
Nov 2013 - Feb 2016
F & B Factory
Digital creative
Stockholm, Sweden
Jan 2013 - Nov 2013
Factory is advertising company Forsman & Bodenfors inhouse production company.
It's Showtime
Web director
Stockholm, Sweden
Jun 2010 - Jan 2013
It's Showtime is a production company based in Södermalm in Stockholm, focusing on making world class productions together with top agencies around the world, be it film or digital campaigns. Some of the clients include: DDB Stockholm, Åkestam Holst, Saatchi & Saatchi, Hasan & Partners.
Flash developer
Stockholm, Sweden
June 2007 – Oct 2009
I worked for Farfar for about 2,5 years. During tis time Farfar was ranked as one of the top 5 digital agencies in the world. During my time at Farfar I created a number of global campaigns for brands like Nokia, Diesel and Björn Borg to name a few.
Game developer
Stockholm, Sweden
2004 – 2007
At Jadestone I worked in the team building the online version of Championship manager for Eidos in the UK. I was the Flash developer in the team. At the side of Championship manager I made online demos of mobile games that Jadestone developed.
Creative section
Co founder
Stockholm, Sweden
2005 – 2009
I was one of the co founder of creativesection.com, a directory for the creative business in Sweden.
IP Sweden
Stockholm, Sweden
2002 – 2004
IP Sweden was a traditional web agency where I worked as one of the two designers. We made everything from company web sites to production systems.
GoCom media
London, Uk
2001 – 2002
Based in south London, GoCom media made a number of inhouse startups that I designed and developed.
London, Uk
1999 – 2001
I worked at RTSe in London as a designer. Clients spanned from Motorola, HNS, Earnest & Young, Thames Water and Marks & Spencer.
CLR Partner
Stockholm, Sweden
1998 - 1999
My first job in the creative business. I worked as a junior designer and HTML developer making productions for clients like SF, Felix and Sandys.


I love making award winning work, not for the award it self but as a proof of a job well done and hopefully a happy client at the other end. Over the years my work has been awarded with 2 silver and 2 bronz lions in the Cannes Lion festival, two Guldägg and 7 FWAs.

These are some of the other awards that my work has recieved.

Art Directors Club, 100w, Eurobest, EPICA, LIA, Cresta Awards, Clio Awards, One show Interactive, Méribel Ad Festival, Resume månadens kampanj, Webby Award, Lovie awards.

Other facts:

Hyper Island
Stockholm, Sweden

Speaker at the new media school Hyper Island for the Interactive Art Director Program in 2008 and 2009.